High-quality branded films for socially conscious companies.
THE CHALLENGE:
Increase Downy's brand equity via their Touch of Comfort Cause Campaign.
Generate earned media in print, on TV and online.
Drive specially marked Touch of Comfort bottle sales.
THE SOLUTION:
Engage consumers on an emotional level with an authentic media package that captures the impact of the program: a short documentary film, a :30 spot, a b-roll package, and ten web extras.
THE RESULT:
The seven-minute film anchors the Touch of Comfort website.
B-Roll package gets over 14 million impressions on The View, Entertainment Tonight, and The Martha Stewart Show.
:30 version becomes Downy’s robust Digital Video Buy.
The Gift of Comfort
copyright 2010 Flow Nonfiction, LLC
